Get instant access to PROGRAM NAME (or outcome) today
Who: Headline
Subheadline
WHO - who are you speaking to? You must capture a website visitor's eye and get them to stop scrolling in just 5 seconds. They need to know they are in the right place. Knowing WHO is the very foundation for the rest of your sales page. Do not make this about YOU or your program/offer yet.
Be specific about your Right Fit Client®: Coaches & Consultants in the health and wellness industry; Working moms who need to find more time in their day for self care; Neurodivergent online course creators; etc.
OR Be specific with a shared pain point.
Non-Fiction writers who hit a chokepoint when self-publishing (something sexier)
Why: Headline
WHY - Why are they on your page? What do they need solved? Do you understand their problem? Show them! Use their language. Sometimes I throw in a question or quote that they can identify with before they scroll to this section.
What are at least 5 pain points they need solved/eliminated or 5 things they want to achieve/have/do?
Note: You don't have to be negative! You can make this page all about what they want to achieve!
##NAME##'s Story - Optional
If you have a case study that speaks to either the problems to solve or what they want to achieve and how it shows up in real life, use it here..
You can achieve this too!
Get instant access to (pick one amazing outcome to put here) today
Promised Outcome Headline
WHAT can you do for them?
WHAT - What is your big promised outcome? When they buy/consume/watch/attend your offer/product/service what will they achieve, eliminate, have, do, be? (you aren’t mentioning your product yet!)
List the outcomes your Right Fit Client® will (pick all that apply - have, do, feel, experience, achieve) when they buy the thing/work with you/finish the course? (this is not the HOW, this is the outcome)
List at least 5 and use action words. (achieve, eliminate, have, do, discover, uncover, experience, etc.) - hint: don’t use learn… no one wants to learn
Social Proof Headline
If you have a case study or Testimonial that speaks to either the problems to solve or what they want to achieve and how it shows up in real life, use it here..
You can achieve this too! (or some power question)
Introduce the Solution: Headline Here
The ##PROGRAM NAME## will give you:
Now, let’s talk about WHAT you do to get them those promised outcomes.
This is the Big Picture. (no logistics)
Example:
I will walk you through xxxxx to get to yyyyyy
We will dive deep into xxxxxxx to yyyyyy
Together we will examine xxxx to achieve yyyyyyy
1
Benefit Description
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2
Benefit Description
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
3
Benefit Description
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4
Benefit Description
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Expert Positioning - Why YOU?
This is still about THEM. Why are you the one to help them? How are you different than anyone else? This is not a full blown about section.
Real Talk: they don't care about you, only the transformation you provide and why YOU to deliver that transformation.
You can have a separate About/Work With Me page that holds more info, social proof, links to social, but NOT on this page.
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
Name Surname
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
Name Surname
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
Name Surname
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
Name Surname
You can choose to have testimonials all in one area, or sprinkle throughout the page to use as social proof to your promise. Do not use the carousel feature for testimonials.
Here’s what you’ll get in the ##PROGRAM NAME## program:
Now, we go into the HOW. The Deets. The Logistics. How do you do that?
Example:
Over X amount of time
Live Bi-weekly group coaching calls to provide XYZ (value $500 x 12)
Worksheets & Practice assignments to XYZ (provide what?) (value $400)
Self-Study Video Course (value $897)
Private Community - Instagram to ABC (provide what?)
Guest Experts to GHI (provide what?) ($12,000)
You don't have to put the value next to each item. That is optional.
Can be done on the call, doesn’t have to be on the page
NOTE: If you are selling a course you can add each module title and the OUTCOME each module provides.
Note: You could add a mock up image of the course and assets.
Feature / Module Description
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Feature / Module Description
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Feature / Module Description
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Feature / Module Description
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
To add even more value to the ##PROGRAM NAME## program package, and to give you the best change of achieving success, I want to also include these bonuses worth over $VALUE:
Bonus Description
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Value $997
Bonus Description
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed.
Value $997
Bonus Description
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed.
Value $997
Bonus Description
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed.
Value $997
Take Action and Join the ##PROGRAMME NAME## Today!
3 PART PAYMENT OPTION
$197/m
One Payment Now and Two Subsequent Payments Taken Each Month Following
BUY NOW1 TIME PAYMENT OPTION
$497
One Single Payment Taken Today and No Further Payments Taken
Full Price $997 after ##DATE##
Additional Bonus Included for All One Time Payment Options - Value $997
6 PART PAYMENT OPTION
$127/m
One Payment Now and Five Subsequent Payments Taken Each Month Following
BUY NOW
My 100% Satisfaction Guarantee
Try my program for FREE. If you’re not entirely satisfied with the content and the product, return the workbook and tickets that we’ll send you in the post, within the first 28 days and we’ll fully refund you the money you paid for the program.
Get instant access to ##PROGRAM NAME## program today
Frequently Asked Questions...
(here is where I overcome the objections before they have them....)
What objections will they have to their problem being solved with your #1 service? (lack of money, lack of time, lack of trust, been burned before, will this stick?)
What responses could relieve or eliminate those objections for them? (Think of you meeting with your best friend who wants to use your services and they gave you each of the objections above, how would you talk to them? Don’t be salesy, be real)
FAQ 1
FAQ 2
FAQ 3
FAQ 4
Last Call To Action!
Don’t leave without making the choice to TRANSFORM your life today. Get instant access to ##PROGRAM NAME## program and finally get ##GOAL##
(repeat pricing information from above)